Buttercup makes comfortable and cute bras for everyday women.

I founded Buttercup a few weeks after the sudden realization that I hated all of my bras. My underwired ones were demonically uncomfortable and unnecessarily sexy (some days that's just not what you want!), and all of the comfy-looking ones I could find online resembled orthopaedic shoes but for boobs.

I knew what I wanted. An informal, every day bra that was meant to be cute and pretty, not sexy. It had to be super comfy (no wires, lace or poky bits) and it had to be supportive. I registered the company, my friend Chloe came up with the name Buttercup, and I was off to the races!

For now we just make one shape. But more are coming! We’re working on two new silhouettes and five new prints, all designed by artists in Australia and the USA. You can sign up to our newsletter to stay updated, and you can email me at clara@ciaobuttercup.com if you have any questions.

I would also love to draw your attention to our giving partner: Mozambique School Lunch Initiative. Your purchases help to support the incredible work that they do, working with local farmers to bring nutritious meals to schoolchildren in Mozambique. Learn more about them on our "Giving Partner" page. You can also read about our sustainability initiatives (we are working towards getting B-corp status!) on our sustainability page.

I hope Buttercup helps to make your day a little more joyful and your boobs a little lighter!

xoxo

Buttercup

Blue gingham bralette

Underwear

Clothing

Best bra I own - I had to stop myself from immediately ordering 10 more!!! So soft and comfy but still supportive and cute. It’s so hard to find a cute bralette for bigger busts and this is literally perfect! Also just the loveliest customer service - absolutely could not recommend the brand enough. 

This bra is buttery soft and super comfortable. The gingham print is also TO DIE FOR!!!! I wear this literally everyday and sometimes even to bed…. You need to invest 

I think everyone needs one in every colour. Now I base my outfits around them as they deserve to be the main event!!! Everything looks cuter with it on and I actually can’t believe it’s been missing in my life for all this time until now. Also comfiest ever!

I have had big boobs (triple Ds) since forever, and I have hated wires since forever. Another thing I’ve hated since forever? BEIGE! Why do all bras without wires that fit big boobs come in beige??? Finally I come across a bra that promises support without wires and in a cute design so I figured I’d give them a shot. I’m so happy I did! No joke I wear these bras everyday without fail, since buying I have not worn another bra, at this point I literally should throw my other bras out. These are one of those seemingly small things that have made a material difference in my day to day. I am no longer freeing myself from a pokey prison every evening and yet I still enjoy shape and support. Actually I’d venture to say the support is not only equal to a traditional bra but maybe better… I have a weird size, a really narrow back but big boobs so it’s hard to find the right size with majority of brands but since these are made of stretchy cotton and they have an XS band option I can match with a DDD cup the fit has been uniquely great. I don’t really know how they’ve done it without a wire (the seams?) but they hwve. And they’re really aesthetically attractive but not in that overly sexy VS way which is just not my vibe day to day. Anyway, sorry for the long review I just really love these and have felt very passionate about boobs being underserved and unnecessarily harmed. I feel like I’m doing a public service here: buy these you won’t regret it!

Absolutely love these bras! They're so comfortable, feminine, and supportive. 

About Buttercup