B.T.R. Bar makes the cleanest protein bar

B.T.R. NATION is on a mission to reimagine the modern vending machine by taking the junk out of junk food. We make on-the-go snacks ACTUALLY good for you. Protein bars and nut butter cups are just the beginning. All B.T.R. NATION products boast NO added sugar, seriously clean ingredients, and infused with good-for-you superfoods like maca, reishi, and cordyceps. Every recipe is expert-approved by the B.T.R. Collective comprised of Registered Dietitians, Herbalists, and Doctors.

When Founder, Ashley Nickelsen, lost both her parents to rare forms of cancer, she made it her mission to help fix our broken food system. She spent years eating junk out of hospital vending machines when both her parents were diagnosed with rare forms of cancer. She started B.T.R. NATION to make on-the-go snacks actually good for you.

Ashley Nickelsen

Food

B.T.R. Bar earns mixed reviews: many praise the clean, Paleo-friendly ingredients and satisfying, low-sugar snack that “tastes like cookie dough,” while others find the bars dry, hard, and plagued by an odd aftertaste from sweeteners. Reviews indicate the brand is good for strict-diet eaters and offers popular flavors like Peanut Butter Bliss, Banana Bread, and Dark Chocolate Brownie, but texture issues, inconsistent flavor appeal, and some visually unappetizing bars temper enthusiasm.

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