Blu Atlas shampoo cleanses away dirt and oil to reveal healthy hair. Formulated with jojoba protein and aloe vera, this gentle shampoo repairs stressed strands and soothes the scalp. Vegan biotin and saw palmetto fortify the hair, leaving it stronger. The coconut-derived surfactants offer a gentle yet effective cleanse. Use a quarter-sized amount on wet hair, massage throughout the scalp, and rinse until no foam remains. Gentle enough for daily use, pair with conditioner for best results.