Founded by industry veteran Chris Salgardo, ATWATER is dedicated to giving men a modern alternative to his grooming regimen with clean, high-performance products that perform. The brand is on a mission to simplify his daily routine with simple, high quality products that boost his confidence and help him to look his best as he moves through life. ATWATER offers men superior-quality skincare necessities that are smart, simple, non-toxic, sustainable, and ultimately solve his everyday grooming concerns.
As the former President of Kiehl’s, Salgardo has spent his entire career (30+ years) in skincare and beauty – gaining key insights into men’s grooming needs and identifying the link between how a man looks and the confidence he feels.