AWAN (As We Are Now) creates women's leisurewear with comfortable materials.

AWAN is a Scandinavian DTC brand designing comfort-first fashion for unapologetic women who want to feel as good as they look in their clothes, without compromise.

For AWAN, comfort-first fashion is a solution, not just for our everyday wardrobe needs, but for a more sustainable fashion business. We design feminine clothes in superior and sustainable fabrics that are so comfortable you want to wear them at home, yet so flattering you can wear them anytime and anywhere. With equal care for your personal well-being as for the well-being of the planet. 

AWAN sets and dresses are designed in Norway and produced in Tencel ™ from Portugal.

✓ Biodegradable wood fibers
✓ Soft and Easy care
✓ Breathable and gentle on the skin 
✓ Incredibly versatile  
✓ You never want to take them off  

AWAN (As We Are Now)

Women’s Clothing

Leisurewear

Clothing

Bought a full length jersey dress which was great. The fabric was a little bit lightweight but the fit, sizing, etc... were all fantastic. However, I would give this brand a 2/5 for their packaging. There were so many pieces of branded cardboard, hangtags and cards, it was total overkill for a brand that calls itself sustainable. It was so wasteful.

About AWAN (As We Are Now)