The Anastasia Beverly Hills eye primer creates the perfect canvas for eyeshadow. This water-resistant formula in a light color intensifies matte and shimmer shadows and pressed pigments. Simply apply the primer before eyeshadow to keep your look in pristine condition and avoid bunching, creasing, or flaking. Your bold shadow look will last as long as you do with this primer improving the longevity and staying power of your look. It minimizes the appearance of fine lines while smoothing for an even blend.