Challenge

Winx Health, formerly known as Stix, is a well-established brand that specializes in sexual health products. Previously selling exclusively online, Winx recently launched their Amazon storefront and on-shelf with their first physical retail partner, Giant. As a newcomer to selling through retailers, the brand was seeking ways to scale these particular channels and generate more word-of-mouth marketing.

Alongside growing overall brand awareness, Winx wanted to increase traffic visibility and improve control over their promotions, so Thingtesting’s B2B platform promised an opportunity to drive retail velocities by pushing consumers into Giant and growing online sales.

Solution

Winx’s first Thingtesting campaign was a major success. Jamie Norwood, Co-Founder at Winx, says that the company often tries new channels so they weren’t expecting to convert many customers right away, but they were excited to see hundreds of conversions within the first week of starting with Thingtesting. Norwood says,

“Our campaign outperformed our wildest expectations. Scrambling to manage our campaign budget because of high demand was a great problem to have.”

Thingtesting makes Winx’s marketing activities directly attributable to an in-store purchase. Historically, it’s a challenge for brands to attribute in-store purchases to a particular marketing effort but with Thingtesting, it’s easy to measure ROI. This transparency grants the brand deeper insight into the effectiveness of their paid ads, email pushes, social media posts, and more.

“We were able to follow the customer journey more closely thanks to Thingtesting. It was reassuring to see how people progressed down the aisle and decided to try our products.”

Results

Since partnering with Thingtesting, Winx has seen:

💖 200+ redemptions in one week

💖 Page view count increased by 218%

💖 Achieved a rating of 4.9/5

Norwood is a fan of Thingtesting’s versatility and utility. Our product testing program offered an easy out-of-the-box growth solution, including receipts collection, review aggregation, a user-friendly interface, and the ability to send surveys to customers. Going forward, Winx intends to take advantage of our custom surveys functionality more extensively to collect more in-depth (and private) customer feedback to fuel research and product development.

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