Why Wellah Attributes 10-20% of Their Revenue to Thingtesting
Wellah partnered with Thingtesting to enhance third-party validation while driving $35,000 in sales.
Challenge
Wellah is a young brand that specializes in natural wellness products made to support women’s health and lifestyles. Launched as recently as January 2024, Wellah faced an uphill battle when it came to promoting brand awareness in a crowded market. They wanted to branch out beyond traditional marketing platforms like Meta apps and TikTok, but how could they differentiate themselves while improving sales attribution from different channels?
Plus, Wellah encountered an educational gap regarding their products. Customers didn’t always know the difference between creatine and pre-workout, for example, which resulted in confused buyers. Wellah decided the combination of Thingtesting’s review platform and suite of growth tools was the solution they needed to address both problems at once.
Solution
Wellah found the customer validation it was looking for through Thingtesting reviews. They choose not to use any other e-commerce review plugins on their site so that consumers know all reviews are exactly that: third-party, and therefore more reliable because the company can’t hide negative reviews or highlight positive feedback.
The brand also tapped into Thingtesting’s extensive community, offering 50% off to new customers to drive web and TikTok sales. With a bit of social media marketing, Wellah broke Thingtesting records in terms of customer redemptions. Since launching multiple campaigns — Wellah offers a varying discount across specific products — the brand attributes between 10-20% of its revenue to Thingtesting.
Skyler Meine, Brand Manager at Wellah says:
“We felt that we really fit into the overall ethos of Thingtesting; it features the kinds of brands we want to be associated with and gives us access to a shared audience.”
Results
Wellah is enjoying exponential growth since taking advantage of Thingtesting's growth platform. The brand has:
🏋🏿♀️ Grossed ~$35,000 in online sales
🏋🏽♀️ Increased its Thingtesting page view count by 516%
🏋🏻♀️ Achieved an average rating of 4.73/5
Meine notes that Thingtesting’s marketing features for brands improves Wellah’s “insight into what channels people are comfortable purchasing on. Consumers don’t buy from TikTok as much as Amazon, but we can use Thingtesting discount offers to push sales in new places.”
Wellah has also been able to more directly address gaps in consumer education. When the brand sees that a frustrated customer reviews a product negatively because they expected something different, not because of its quality, they know to adjust their marketing and product pages to clarify what something is made of, what it does, and how much a person would need according to their health and fitness goals.
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