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Week 45, 2020:

Brands Spotted

This week, we've spotted coffee that's kept in the freezer, a toothpaste dispenser and make-at-home bread kits.

We also saw two brands that are channeling the "new normal" when it comes to apparel. First, Bioromper has created what can essentially be described as an anti-Covid suit, which covers the whole body and is coated in an anti-microbial finish. Next, LesJour has launched with a range of 1970's inspired knitwear, that's made from a type of washable viscose that it says feels like cashmere – and is smart enough to slouch around the house in, or to have a Zoom call with your boss.

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