Week 38, 2020:
Brands spotted

This week, we've spied ovulation trackers, made-for-mixing soft drinks, and an ostentatious concrete basin brand.

We were also intrigued by Dogdrop, an LA-based dog daycare company that launched last year. Through its service, the brand aims to provide a flexible and affordable way for owners to make sure their dogs are getting socialised during the day. While dogs have likely been enjoying spending some extra time with their owners during lockdown, Dogdrop is hopeful that the number of new owners (33% of Americans have considered adopting a dog during lockdown) means there will be increased demand for its services when people head back to the office. We don't feature a lot of service-first brands on Thingtesting, but last week Dogdrop launched its first set of direct-to-consumer products to help out with some of the more unpleasant aspects of dog ownership: poop bags and bum wipes.

What new brands have you spotted this week?