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25 February 2021:

Brands spotted

This week, we’ve come across a slick cigarette case that helps you quit smoking, a hyper-local honey brand and a new kind of keyboard that’s designed to be used by photographers, developers, illustrators and other creatives.

We also came across Oly Sheet, a subscription service that wants you to “never buy, wash or dry sheets again”. For £24 per “exchange”, Oly Sheet will deliver freshly laundered Egyptian cotton sheets every fortnight, taking the old ones back to be washed. The company says it uses renewable energy and washes the sheets at lower temperatures to extend their lifetime. Ingenious, or incredibly lazy?

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