Week 24, 2020:
Brands spotted

One brand that really caught our eye over the past fortnight is Grounded – which arrived on the already crowded online houseplant startup scene in March. Its range of plants is not so different from The Sill or Patch, but the way it talks about them is. Grounded’s point of view is that plants aren’t really about making your home look good enough to ’gram (in fact, so far its Instagram doesn’t feature any plants in situ), they’re meant to make you feel present and mentally grounded. It’s an apt reminder in these times.

We’ve also spotted soothing white noise alarm clocks, a pasta-on-demand service, and a beauty brand that’s inclusive of all ages. What interesting brands have you spotted? Submit your latest finds, and create your own lists here.


Ultralight ebikes that weigh just 26 pounds. A new brand from mobility company Gogoro.

19/99 Beauty

Beauty essentials that are suitable for anyone aged 19 to 99? 19/99 is narrowing the generational beauty gap.

Future Noodles

100% plant-based instant noodles that are tasty, affordable, convenient and above all healthy for you and our planet.


A premium hair extension and wig brand by Freddie Harrel.


Super-comfy, stretch denim pants that provide the perfect fit.

Earth & Star

Ready-to-drink "super lattes" infused with adaptogenic mushrooms.


An alarm clock that uses soft light and white noise to wake you up peacefully.

Grounded Plants

Disconnect and decompress through the appreciation of plants? Grounded Plants' selection of plants has benefits designed to elicit a sense of tranquility and mindfulness.

Floyd One

Californian cool with German practicality? Floyd One is a German luxury luggage manufacturer that makes quality suitcases that run smoothly on polyurethane wheels like a skateboard.

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