Week 24, 2020:
Brands spotted

One brand that really caught our eye over the past fortnight is Grounded – which arrived on the already crowded online houseplant startup scene in March. Its range of plants is not so different from The Sill or Patch, but the way it talks about them is. Grounded’s point of view is that plants aren’t really about making your home look good enough to ’gram (in fact, so far its Instagram doesn’t feature any plants in situ), they’re meant to make you feel present and mentally grounded. It’s an apt reminder in these times.

We’ve also spotted soothing white noise alarm clocks, a pasta-on-demand service, and a beauty brand that’s inclusive of all ages. What interesting brands have you spotted? Submit your latest finds, and create your own lists here.

Eeyo

Eeyo

Eeyo, a brand from mobility company Gogoro, makes ultralight carbon fiber ebikes.

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19/99 Beauty

19/99 Beauty

19/99 is a beauty essentials brand narrowing the generational beauty gap by developing makeup for people of all ages.

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Future Noodles

Future Noodles

2 • 1 Rating

Future Noodles mades nutritionally complete, plant-based instant noodles that are tasty, affordable, convenient and healthy for you and the planet.

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RadSwan

RadSwan

Radswan, a Black-owned beauty brand, makes high-quality wigs and hair products from synthetic hair.

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SJY Seaweed

SJY Seaweed

SJY Seaweed is a clean and sustainable seafood company from Norway offering vegan seafood snacks.

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Alday

Alday

Alday makes comfortable stretch denim pants that provide the perfect fit without looking like sweatpants.

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Earth & Star

Earth & Star

Earth & Star makes ready-to-drink organic cold brew coffee and super lattes infused with adaptogenic mushrooms.

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Loftie

Loftie

3.3 • 6 Ratings

Loftie is a smart alarm clock with a two-phase alarm to help you break up with your smartphone and get a better night's rest.

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Grounded Plants

Grounded Plants

Grounded Plants is a plant shop offering plants that elicit a sense of tranquility and mindfulness while elevating your living space.

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Floyd One

Floyd One

Floyd One is a luxury luggage manufacturer producing high-quality suitcases that run smoothly and combine Californian cool with German practicality.

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