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Week 24, 2020:
One brand that really caught our eye over the past fortnight is Grounded – which arrived on the already crowded online houseplant startup scene in March. Its range of plants is not so different from The Sill or Patch, but the way it talks about them is. Grounded’s point of view is that plants aren’t really about making your home look good enough to ’gram (in fact, so far its Instagram doesn’t feature any plants in situ), they’re meant to make you feel present and mentally grounded. It’s an apt reminder in these times.