At-home hair removal using compostable sugar paste, not wax.
This week, we've spotted luxury cashmere loungewear, window-boxes-as-a-service, and the first few products from Alicia Keys' new skincare brand.
We also came across Sugardoh, an at-home hair removal brand that wants to switch consumers on to the benefits of sugaring over waxing. Sugaring uses a paste made of sugar, acid and water – which is compostable, unlike wax – that is applied to the skin and then pulled off, taking the hairs with it. Plenty of brands, from Billie's razors to MyHare's waxing strips, are vying for a share of the women's hair removal market. But how much growth there is in this market following the pandemic remains to be seen: While many women are likely to have tried out at-home hair removal alternatives in the face of salon closures, according to beauty marketplace Cosmetify, 45% of women have stopped buying products such as wax strips and razors.
A sustainable clothing brand that uses cashmere sourced from Inner Mongolia.
Ready-planted window boxes with easy drop-in refills delivered each season.
MERIT is Minimalist Beauty. Well-edited essentials, safe for body, skin, and planet, that have earned a place on your vanity.
Stockholm-based homecare brand, creating sustainable cleaning products in tablet-form. Clean your home without trashing our planet.
A beauty brand from Alicia Keys that focuses on skincare rituals.
Supplements precisely calibrated for your biomarkers and goals, backed by science.
A one-stop destination for horse care supplies, tack, and more for all horse owners. Always the best prices with excellent service.
Thingtesting is a database of internet-born brands. We’re building the un-sponsored corner of the internet where consumers can come together to talk honestly about new things. Read more about Thingtesting here.
Create a free account so you can make your own lists, whether that’s because you love them or because you want to try them.
Feedback? Yes, please.