How Thingtesting Empowered Sauz to Compete with Industry Giants
Sauz, a burgeoning tomato sauce brand, leveraged strategic campaigns with Thingtesting to drive trial and receive product feedback. Through Thingtesting campaigns, Sauz converted over 350 new customers and generated sales exceeding $9500 for retailers nationwide.
Challenge:
Sauz, a new tomato sauce brand was eager to drive trial and excited to receive reviews and product feedback from the Thingtesting community. With several long-standing brands firmly entrenched in the jarred tomato sauce market for decades, Sauz faced the daunting task of competing against these industry giants. Implementing in-store demos was deemed an impractical strategy to foster widespread brand awareness due to scalability limitations.
Solution:
Sauz ran two campaigns with Thingtesting. The first campaign was an in-store "Buy One Get One" offer. When the brand recently landed in Whole Foods, they ran a free jar promotion to drive traffic to their new account.
🍅 The campaigns successfully drove 350+ new customers to purchase Sauz
🍅 The promotions led customers to spend $9500+ worth of sales to retailers across the country
🍅 The average number of monthly pageviews on Sauz's brand page went up 4434% while their campaigns were active
🍅 Impressions on Thingtesting went up 1467%
“We wanted to use Thingtesting to drive trial, encourage product discovery, and receive consumer feedback.”
Results:
Sauz set up survey questions to run alongside their campaign and received over 100 responses from customers sharing what flavor they would like the brand to develop next. Troy Bonde, Sauz founder, declared how important feedback from the Thingtesting community is:
“We take that consumer feedback and we genuinely do listen to it. Early on a lot of our Thingtesting reviews noted that the lemon was too lemony and the hot honey was too sweet. We took that feedback and cut both flavors back a little bit. I think we've now perfected the product.”
The brand received 185 new reviews, bringing its rating to 4.7/5. These reviews were leveraged in sales calls with potential retailers.
“I had a buyer meeting yesterday with a big chain and I pulled up our Thingtesting page and was like, look at this, we’re number five in sauces and oils!”
“I love seeing the genuine raw consumer feedback, the good and the bad, and seeing it continually climb.”
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