How Reel got 800 Shoppers to Target in Under 10 Days
In just nine days, Thingtesting’s growth tool propelled 800 shoppers across the country to purchase Reel in-store. The success of this campaign illustrated the demand for Reel products and provided valuable leverage for discussions with potential new retailer partners.
Challenge:
Reel, a sustainable, premium household paper brand partnered with Thingtesting to drive traffic in-store as competing with big name brands on shelf was proving difficult. The brand turned to Thingtesting to illustrate to current and potential buyers that there is consumer demand for sustainable, higher end, household paper.
Solution:
Reel offered in-store shoppers a Buy One, Get One Free promotion on their Bamboo Toilet Paper 12 packs. Roughly 800 shoppers across the country purchased the product in less than ten days.
🧻 The promotions led customers to spend $41,500 at Target
🧻 Impressions on Thingtesting went up 830%
🧻 Prior to running the campaign, Reel’s brand page got about 15 page views per week. The week of their campaign, the page received 13,653 views.
“The flood of immediate sales that came through, without very much internal marketing was really exciting. It affirmed that there are audiences out there, members of different communities, that are open to us.”
Results:
Reel set up survey questions to run alongside their campaign and received 120 responses. 58% of respondents had never purchased Reel, but would now repurchase.
“We've been really embraced by the Thingtesting community, which has been really great. It was exciting to see that also manifest itself in actual retail sales and people going to their store and buying the product.”
The brand received 356 new reviews, bringing its rating to 4.6/5.
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