Day in the life:
Meet Rachel Liverman, founder of Glowbar
I had the pleasure of chatting with the lovely Rachel Liverman, founder and CEO of Glowbar. We discussed how she schedules her days, the story behind Glowbar, and 7 products in her everyday rotation that she highly recommends. Read the full story below.
Hi Rachel! Introduce yourself to the readers:
Hi! I’m Rachel LIverman and I’m the proud founder and CEO of Glowbar, the first to market 30-minute facial concept across the northeast! I am a self-proclaimed efficiency junkie and am always trying new beauty and wellness products. I fell in love with Thingtesting in 2018 because discovering newness is a passion of mine and why I love the beauty industry so much - it’s always innovating!
Tell me about Glowbar!
Skincare is truly in my DNA. My grandmother, Catherine Hinds founded the first esthetics school in the country in the 70’s and so I literally grew up in this industry. After spending a decade working in the beauty industry, I found myself frustrated by how expensive and time consuming facials were, so I decided there was no one better to reinvent them than me! That was the start of Glowbar’s 30-minute, custom membership model! Today, Glowbar is in six states and will soon be nationwide!
What does a typical day in the life of Glowbar’s founder look like?
It is super important to me to start my day by getting outside and spending time focused solely on myself so I can show up for my team with 100% of myself.
To ensure this happens I block off my calendar daily until 10 am. Before then I typically wake up, wash my face, and apply SPF before hitting the Westside Highway for a walk or going to pilates and then ending it with coffee at my favorite Blackstone Coffee on Hudson Street. I sometimes schedule calls during that walk with colleagues that I need to touch base with - I find walking while having a work call helps me focus so well! Truly I’m my best self walking and on a call so catch me there!
My weeks are typically split into Monday and Tuesday being internally focused. On Mondays, I start with what we call “Face Forward” which is our exec meetings where we talk about the state of the business followed by important strategic topics we need to review. Then, I have 1-1s with each member of my executive team to hear how they are tracking to their goals and what support they need to accomplish that.
The back half of the week is typically focused on moving forward bigger strategic initiatives for Glowbar, getting into our studios, and/or press initiatives whether that’s recording podcasts, interviews, or speaking engagements. But what everyone should know about entrepreneurship is no one day is the same. EVER. Also, what you’ll quickly find is that you think you know your calendar for the day and something happens that turns it upside down pretty quickly. Being flexible, adaptable, and resilient is the name of this game.
Once meetings are over for the day I often go home to be with my dog and husband. My days usually zap me of all energy so recharging at home is usually my preference! One or twice a week I’ll have dinner with friends or colleagues and/or have a speaking engagement. I try to prioritize the latter because there is nothing I love more than inspiring other women to go after what they want while helping spread the word about Glowbar.
What are some skincare, beauty, or wellness products in your everyday rotation?
Sofie Pavitt Face, Clean Clean Cleanser
If you want to feel squeaky clean without stripping your skin, this is the cleanser for you. It takes off your makeup too which is a total bonus!
Hanni, Splash Salve
I was not a body care girlie, until Hanni. As mentioned, I’m an efficiency junkie. I try to save time throughout every waking minute of my day and this helps me do just that. It is an in-shower moisturizer. So, while I’m letting my hair mask absorb, I’m hydrating in-shower, eliminating those minutes post-shower! It is the best hydration trick ever!
Environ, Intense C-Boost Mela Even Cream
I’m working on reducing my hyperpigmentation on my face and this is my go-to. One of the best things about this product is that you can use it with your vitamin A during the day so it’s working hard for you all day long!
Patrick Ta, Major Headlines Double-Take Crème & Powder Blush Duo
What some may not know is I’m really a makeup addict as much as a skincare addict. I find myself in Sephora or on their website once a week getting my fix but a tried and true for a year plus has been this blush. "She's the Moment" is my go-to this summer but for the past six months I’ve been wearing “She’s Blushing” and it’s the perfect goldish rose.
Natasha Denona, I Need a Nude Lip Liner in Liyan
I’ve tried every single nude-pink lip liner and I always go back to this one. It’s just enough to add some volume but doesn’t scream I overlined.
Typology, Eyebrow & Lash Serum
I’m going through a brow rejuvenation era and am desperately trying to come back from microbladed, very precise brows. I want miscellaneous fluffy brows and so me and my girl Azi Brows are working hard to make that happen by applying this nightly. It’s working!
Pure Encapsulations, Magnesium Glycinate
Beauty is an internal job as much as external. Sleep is critical and if you want to read more about why, google Ariana Huffington’s Sleep Revolution. I support my relaxed state prior to sleep with Magnesium and swear by it to counterbalance what my stress is doing to my magnesium depletion.
What are your plans for Glowbar?
Glowbar is growing and glowing big time this year! We are opening in Boston (Newbury St and Chestnut Hill) and Georgetown, DC this summer! With all of this excitement we decided to partner with some of my favorite brands I’ve discovered over the past couple of years and our members will be getting free, exclusive access to LMNT (which has become a staple in my life to retain internal hydration) and Neostrata’s glycolic renewal smoothing lotion that has single-handedly cured my keratosis Pilaris (aka- the bumps on the back of your arms and elbows). Partnering with my favorite brands is my way of giving our members a surprise and delight at their monthly facial - so they know I’m thinking about them!
If you haven’t been to Glowbar before, use code THINGTESTING for $10 off your first facial. And feel free to DM me on Instagram at @Rachelista with any questions or just to let me know how it went — I always love to chat!