Looking forward:

Brands launching in 2021

Throughout this year, we've come across a number of brands with launch dates slated for early 2021. As we look forward to a better year ahead, we wanted to share the ones that we are most curious to see hit the market.

We've spotted a blood-sugar monitor that takes the biohacking trend to the next level, two interesting innovations in the period products market (one which wants to put an end to tampon leakage, and another focused on reducing the environmental impact of sanitary pads) and a plant-based milk brand that's riffing on the closed-loop milkman model. We've also spotted a low-carb instant ramen brand that – allegedly – has a 35,000-strong wait list.

What interesting pre-launch brands have you spotted? Let us know.