July 18th, 2024:

Brands spotted

New launch alert! Magna is a sports wellness brand creating magnesium-powered hydration drinks to unlock greater focus, energy, and recovery. They've tapped skier Malou Peterson and surfer Barron Mamiya to push Magna, and it's working because I'm dying to try their Peach Mango flavor.

Some other top contenders on this list are Unai's mushroom-infused sodas, Sibz's date-based energy bites, and especially Buzzie's plant-based insect repellent because I'm a mosquito magnet.

If you've spotted any brands recently, submit them here!