August 8th, 2024:

Brands spotted

We have two new launches this week! Friend has created your new BFF...aka wearable tech powered by artificial intelligence. Personally, I find this device to be terrifying but if you've purchased the "Friend," I'd love to know your thoughts. The second launch is Laurel's Coffee, making the world's first 100% organic, regenerative, A2 dairy latte. I chatted with first-time founder Isabel about Laurel's, and you can read the full story here.

Other brands on this list include loom's "juice water" drinks and Hydra's electrolyte-infused popsicles and shots. As you can tell, the electrolyte craze is going strong, and I'm very curious about the taste of "juice water."

Have a great week Thingtesters!