May 21, 2026

13 Brands Spotted

New and emerging brands, curated by the Thingtesting team

Are you thirsty? Seems like everyone's launching a drink brand at the moment, and this week we spotted four of them: spiked Shirley Temples from Tempted, drinkable skincare from Mushus, alcohol-free, relaxing tipples from Ginny, and Unfair Advantage, a drink mix from the defiant Tati Westbrook (internet drama followers — IYKYK).

We've also spotted Joy Supply, which makes better-for-you oat cookies, high-protein icecream from New Zealand brand Taste Grande, clothing from influencer-turned-founder Maggie Macdonald's new brand LADÉ, and stick-on wall tiles from Mirah.

Silly Unicorn makes make-up for young kids (a topic we recently covered), Nurturebio makes gut health sachets for babies, and ElastiK Skin is a GLP-1-era skincare system for people who want to tighten up after losing weight. Lastly, we have also spotted a few new brands from around the world: Haist is a sneaker brand from the Netherlands, and Like Weekend is a skincare brand that hails from Turkey.

Want to discover more new brands? Check out last week's Brands Spotted here.