June 25, 2026

11 Brands Spotted

New and emerging brands, curated by the Thingtesting team

The concept of layering products is common across the beauty industry, from scents to 12-step skincare routines. Now we're seeing the same idea applied to haircare with Funner, which makes products that can be combined to produce the exact effect the user wants. The brand is a family affair, founded by Jonah Kaner, whose parents — Daniel Kaner and Sonia Kashuk, who started hair care brand Oribe — are his co-founders.

We also found a few more personal care brands that feel very of-the-moment: Stil Suncare makes vegan, reef-friendly sunscreen, Smoosh makes fragrance-free products for babies, Evenmouth is an oral care brand that's focusing on the mouth's microbiome, and Mino is another company that's developing and dispensing peptides. LunaLeila is an underwear brand that crosses over into this space — its bras and pants are made with an antibacterial, sweat-wicking bamboo-blend fabric.

In the snack aisle, we have functional jelly sticks from Ponlu, canned milk from Moozy, Prox, which makes an energy drink, protein shake hybrid, and Snackish, which makes chips with added potato protein.

To round things off, we have an accessories brand: Ruh Koku, a minimalist bag designer based out of NYC.

Want more? Click here to read last week's Brands Spotted.