June 18, 2026

11 Brands Spotted

New and emerging brands, curated by the Thingtesting team

Would you pay almost $170 (£125) for a serum from a brand new skincare brand? Being There Beauty certainly has its work cut out convincing customers that a 50ml bottle can firm and smooth the skin enough to justify the price tag. Would you try it?

Elsewhere in the beauty space, we've found Rocco Beauty, a bright and colorful "neuro-cosmetic" skincare range that launched in the UK this week, and El Morocco Perfumery, which sells perfumes with a 1930s vibe. We also have plenty for biohackers: Everin is a new telemedicine platform for people seeking physician-approved peptides, Everyday.io sells "home climate" systems for people who want the air between their four walls to be as clean as possible, and Kimba makes a device that syncs with Oura rings and other wearables to release scents when it detects stirring during sleep.

Snack Buddies makes baked goods with better ingredients for kids, Sabliere makes 0.0% alcohol sparkling cuvées, and Last Minute California sells elevated basics that will last in your wardrobe. And of course, we have spotted yet more new soda brands: Cog, which laces its nootropic sodas with mushrooms and B-vitamins, and Drink Minded, launched by Formula 1 driver Pierre Gasly.

Want more brands? Check out last week's Brands Spotted.