February 5th, 2026

11 Brands Spotted

Our weekly round-up of recently launched brands

This week, we have two heavyweight launches to share with you. In the celebrity corner, we have the much (much, much) teased launch of Syrn, the lingerie brand headed up by Sydney Sweeney, and in the retail-veteran corner we have Typical, a new brand from the co-founder of Herschel that sells stretchy towels with 2% spandex in them.

We also have kitchen utensils from Australia, Chinese herbal teas to sync to your menstrual cycle, nutrition shakes for people taking GLP-1s, and a range of allergy products that are made with pre- and postbiotics, to work with your microbiome.