April 15, 2026

11 Brands spotted

This week, oral care continues its moment. Köppen launched a full mouth care system that includes copper tongue scrapers, oil pulling, and mouth tape, while Bastét is still in waitlist mode with a nano-hydroxyapatite toothpaste.

We also spotted Lisa Hanna Beauty, a seven-piece luxury skincare line now available at Equinox Hotels. Diffar makes fragrance hair oils out of Japan, and Benjie makes bamboo-fabric bandages for adults, because your options up to now have been beige strips or cartoon characters. In the drinks aisle, we spotted Pickie, a small-batch pickle (!) juice brand, Good Peels, a no-sugar-added spiked apple refresher from the Constellation Brands family, and Creatonic out of New Zealand sells creatine and electrolytes in sachets.

Sfizi is importing taralli, the classic Italian aperitivo cracker, from a family bakery in Puglia (spotted via Katherine Lewin, founder of Big Night, in our founder-to-founder interview this week!). St. Ouro makes a luxury breast pump bag that started when three friends showed up to a black-tie wedding with a neoprene backpack. And La Machine is a $99 hand-assembled French gadget that does nothing useful on purpose, from the co-creator of the Nabaztag smart rabbit. You pull a switch, it does something unpredictable, and that is the whole product.

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