I believe I first came across this brand from Thrive Market and what caught my attention was the pro and prebiotics mentioned on the packaging. And also the fact that when you check the ingredients it really is just 1-2 whole foods! My favorites are the Mango and the Apple + Mango. Overall the snack looks and tastes like a grown-up, thicker fruit roll-up, but without all the bad stuff. I enjoy both the larger and mini sizes and keep them in my gym, work, and travel bags as a great, prepared go-to snack when I need something quick and the options are limited. I do have to remember that there is no protein in these, so if you're looking for that this is not the best choice, but I'll keep buying and trying all the varieties.