Strive Nutrition makes a line of protein milk alternatives using sustainable ingredients.  

Strive Nutrition is a sustainable nutritional beverage company which is partnering with Perfect Day to create a full line of protein enriched milk alternatives.

The flagship product, Strive FREEMILK, aims to be the best tasting, most sustainable, and most nutritious whole milk alternative. It boasts 25% more protein, 66% less sugar, and less saturated fat than whole dairy milk. The initial product line also includes almond and oat milks and a chocolate milk.

All beverages will be enriched with Perfect Day’s groundbreaking animal-free whey protein which is bioidentical to the whey protein found in cow's milk but has a fraction of the environmental footprint. It delivers the taste, creaminess, and all the functional and nutritional benefits of cows’ milk but free of  lactose, hormones, antibiotics, cholesterol, and the large factory farms endemic to the dairy industry. 

Strive was founded by the Cohlmia family who comes with 40 years of experience developing sustainable, shelf-stable, and nutritious food and beverage products. Working with Perfect Day, their vision is to be a major force in setting the future direction of dairy

Dennis Cohlmia

J.T. Cohlmia

Austen Cohlmia

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