I picked the strawberry flavor up from Kroger for $3-something for my boyfriend and I to try; we were both surprised by how much it just tasted like regular strawberry milk. Has caffeine in it too but could taste anything that gave it a caffeinated taste, like I said it just tasted like really good strawberry milk, so delicious. I think it's the best strawberry protein milk I've had. Also, 90 calories for the whole can with 20g of protein is great and it's lactose free.