SoonNoon crafts a variety of unisex hats made with premium materials.

SoonNoon is a Stockholm based hat brand producing high quality unisex hats for men and women in cowboy, fedora and bolero hat styles. Custom designs available.

Sandra Stadelmann

Jonathan Kopylov

SoonNoon

Clothing

Accessories

Great quality and beautiful details – I love my SoonNoon hat!

Crazy good quality and love the color. This will probably last a lifetime and hopefully my kids can wear it! 

I had a vision of a hat that I couldn't find anywhere. The closest thing I could find was the black bolero on the SoonNoon website but I really wanted a chinstrap. I contacted them and asked if I could add some details, said and done! Fast shipping, incredibly friendly owners and the quality feels great! It's really worth investing in smaller brands, SoonNoon proved once again how the love for craftsmanship and passion really makes a product feel special. 

SoonNoon reviews