Pow makes matcha blended with adaptogens and antioxidants to reduce stress and improve focus.  

Pow creates feel-your-best drink rituals.

We were founded on the belief that that plants can be healing, and we just need access to the right ones. 

Our first product is Wonder Matcha: an adaptogens, functional mushrooms, and matcha blend designed to help you focus and reduce anxiety in the morning. 

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Our founders story:

I started Pow after years of dealing with chronic health conditions, working in high-stress jobs, and generally not feeling great. 

I began seeking out natural solutions and found that incredible ingredients like matcha, turmeric, adaptogens, and functional mushrooms could help. Use of these ingredients is supported in part by the latest research, but also 1000's of years of human history with plant medicine. We use research + history to guide each formula.

With Pow we're doing our part in helping people move from the heavily processed foods that are the norm today, to foods that help people feel their best. 

Although we think our functional beverages taste great (and our customers say so!) we choose to focus first on function over flavor. We hope you enjoy and feel the difference!

-Ezra

Ezra Rufino

Drink

The current packaging is beautiful, but it’s not that easy to get powder out of a packet like this when it’s less full. I like to put the powder in a jar for easier access. Good thing I can do this by reusing a sauce jar, free and good for the environment! 

Magic Matcha gives me focus, even energy, and stress relief. When I drink it, I feel that I’m taking care of my mind and body. And it tastes sooo good!! I love it with oat milk and a little vanilla extract, hot or iced. 
Shipping was super fast and personalized with it’s own cute packaging. 

I love this blend as a latte! It has definitely helped me feel energized and focused. I use in the afternoons for a pick me up instead of having a second coffee. 

The power whisk makes blending it super easy. 

The color of the matcha suggests a lower grade quality--I don't mind that really but for the future perhaps, or if y'all are willing or desiring to scale up the quality.

Great tasting matcha! I really feel great when I drink it.

The whisk is very powerful so make sure you have enough extra room in your cup before turning it on, otherwise your liquid will likely splash out.

I love the Wonder Matcha! I have been using this product on a daily basis for 5 months now and have recommended it to many people. Matcha by itself tastes very earthy and I don't usually like it, but this product includes cinnamon and other great ingredients that really make it taste great. It is by far the best matcha powder I have ever had. I usually drink it with coconut milk as a latte. Since I get the unsweetened version, I will sometimes add honey as well. Other than the matcha itself, the company founder is great! I have emailed him a few times and he is great about answering any questions and chatting. They also have a Discord channel which is cool.

I wish this was advertised as just a “wonder latte” or “wonder drink mix,” not specifically as a matcha drink mix. The matcha just doesn’t come through. Also the design for their whisk/milk frother isn’t that great; it’s powerful, but very hard to control the speed (I’ve made lots of messes).

I was really excited because I’ve been adding things like ashwaganda and chai spices to my matcha for years and was happy seeing a product that put them all in one for me, so i didn’t have to buy all the ingredients separate. Unfortunately, I don’t particularly care for this. It doesn’t taste like matcha. It doesn’t taste like cinnamon or any other particular ingredient. It tastes like a powdered green juice/smoothie mix. 

Matcha is inherently earthy, but there’s always hints of other flavors based on the location and quality of the leaves. I don’t know it’s the quality of the matcha or the ratio of the nootropics, but this is just one note flavor wise. Even sweetened it’s not much better. I will admit my own bias against lion’s mane (I don’t often like mushrooms in beverages), and I know ashwaganda on its own isn’t great, but based on my homemade concoctions I know this could be a lot better. There are also other companies that make flavored matcha I really enjoy, so I know there are ways to balance matcha with other flavors commercially as well.

About Pow