5
100% of reviewers would recommend to a friend
No Normal Coffee
5.0 • 16 Reviews
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5
100% of reviewers would recommend to a friend
No Normal Coffee plainly works: reviews call it a versatile, delicious coffee paste that produces fresh‑tasting cups and doubles as an on‑the‑go energy paste, but several note a perceptible sweetness and a limited roast selection (dark roast dominates). The brand’s strengths are portability, flavor quality, ease of use, and multifunctional formats; drawbacks include sugariness, constrained roast options, paste texture for some drinkers, and dependence on a single signature tube format.
AI summary based on Thingtesting reviews
2y ago
Fantastic product! Unique, innovative, and high quality. Huge upgrade from the other instant coffee options available on the market and with numerous applications and delicious ways to consume. Would recommend for any of your next casual and/or expedition style outdoor adventures!

2y ago
Very nice experience drinking no normal coffee during my outdoor activities. As a fan of coffee, no normal coffee brings me energy and happiness during my ascensions.

2y ago
I’ve been using No Normal Coffee for a while now, and it’s become an essential part of my adventures!! Whether I’m skiing in the Alps or surfing along the coast, I always carry a tube with me. It’s so versatile—I typically dissolve it in water for a quick, smooth coffee, but it’s equally enjoyable straight from the tube as a paste for an energy boost. Plus, it’s the perfect gift for anyone who loves the outdoors. Compact, sustainable, and packed with premium flavor, it’s a game-changer for adventurers!

2y ago
No Normal Coffee is a game-changer in the world of caffeine convenience. Packaged as a smooth paste in a travel-friendly tube, this innovative coffee offers a fresh alternative to traditional instant coffee powders. What sets No Normal Coffee apart is its simplicity and versatility. Preparing a cup is effortless—just squeeze, stir, and enjoy. The flavor is robust and satisfying, rivaling freshly brewed coffee, with the added bonus of customizable strength to suit your taste. Whether you prefer a mild pick-me-up or a bold kick, No Normal Coffee delivers. For adventurers, campers, and busy professionals, this product is a must-have. Its compact design makes it incredibly easy to carry, and the hassle-free preparation is perfect for on-the-go lifestyles. I’ve personally relied on it during multiple camping trips, and its convenience and quality never disappoint.

2y ago
decided to give it a try. It was easy to order and arrived quickly. The tube is rugged and perfect for carrying into the backcountry without worry. It's easy to use and makes a great-tasting cup of coffee. I’m excited to see if other roast options, like light or medium, will be offered in the future, but for now, I’m thoroughly enjoying the dark roast.

2y ago
As a dedicated coffee enthusiast, I was initially sceptical that any product could match the ritual of grinding fresh beans, boiling water to the perfect temperature, and brewing with precision to savour coffee in all its glory fully. While the process with No Normal Coffee is undeniably different, I have to admit—albeit a bit begrudgingly—that the taste is absolutely phenomenal!
2y ago
Such a delight to have a great cup of coffee SO easy to make! I was so surprised at how yummy the paste is by itself too. In a cup of water, it dissolves easily and is just a delicious treat. I'm now using it at home too in a bind or if I don't make a french press that day - it's become a staple in our home.
2y ago
I’ve a high bar when it comes to coffee, I have to say that I’m incredibly impressed by this product. I usually use it when I’m hiking or on the go as a pick me up. Smooth, sweet, with just the right amount of kick! Highly recommend.
2y ago
Highly convenient and surprisingly delicious coffee that comes in a light weight tube! Personally this product was invaluable to me during a recent Guinness world record expedition deep in the Amazon. It provided myself and the team much needed energy boosts when there was no time to stop for heating water or cooking over fire. Simply take out the coffee paste and enjoy as a paste spread onto energy bars/fruit or just on its own! Highly recommend keeping at least one tube of this coffee in your pack!
2y ago
Coffee in a tube: how cool is that! I love the strong, slightly chocolaty taste. The tube makes preparation extremely easy. Although I don't do any great sporting activities, I find the coffee in a tube super practical - even for at home or in the office. And it's a super trendy gift idea for Christmas: just wait for it :-)
2y ago
No Normal Coffee is a true game-changer for coffee enthusiasts on the go! The Dark Roast blend has a rich roasted profile with a delicious note of chocolate that elevates the coffee experience. The quality is great, the packaging is innovative, the usage is versatile, and it’s evident that this product was crafted with care and passion. If you’re looking for a coffee that’s anything but ordinary, No Normal Coffee is the perfect choice. Highly recommend!
2y ago
Best coffee innovation ever This coffee past taste perfect, even if you don't drink it, but eat it. Put some on a banana during a treck is the perfect boost combo. Or at night, before going out clubbing, just a litlle nut of paste will but like 5 red bull, same energy but much more healthy. So easy to use. Got Damn, No Normal just changed the rules.
2y ago
I was very curious: what... coffee in a tube? I also had low expectations, having instant coffee as a benchmark in mind while being a black espresso aficionada. But... wow, I was in for both a surprise AND a treat! Smells heavenly good, tastes like a freshly brewed coffee and sugar is not even overpowering, whether enjoyed cold or hot: trust me, I have tried them both! Highly recommended and even makes for a perfect unexpected gift: 'tis the season after all! ;)
2y ago
What an invention! Absolutely amazing, I love the stuff! Very convenient for outdoors when you are on a trip. Even made some Espresso Martinis with it and they were great! Will order on repeat and can definitely recommend to anyone!
2y ago
No Normal Coffee is an absolute game changer. Not only does it taste fantastic, but it’s also the easiest coffee to make and consume, which is a lifesaver during outdoor activities and adventures. If you’ve got access to boiling water, just add a teaspoon of the paste, stir, and enjoy a hot cup of coffee. But if boiling water isn’t an option you can squeeze some directly onto your finger, a banana, or a cracker for an instant caffeine boost on the go. This has been incredibly useful for me in situations where I’m in a pinch and need energy fast. The versatility is great, I can use it for bike packing, camping, jungle adventures or a slow Sunday morning.
2y ago
Its a weirdly delicious product. There are all the elements of a great cup of coffee, the sugar is up for debate, but I like it. The fact that you can eat it too when you're on the go is even more intriguing, no water needed.