Mr. Woodini handcrafted sustainable eyewear

Mr. Woodini was founded in Tel Aviv in 2018 with a simple mission - to create accessories that celebrate individuality in a world of mass production.

Our founder, Idan, didn't come from a jewelry background. His journey began with a love for natural materials and a frustration with the sameness of modern fashion. He believed that what you wear should feel personal, not like something pulled from an assembly line.

Starting with wood and gemstones - materials that refuse to be identical - he created a brand that celebrates the beauty of natural imperfection and the power of craftsmanship.

Today, we handcraft wooden bracelets to order, combining genuine gemstones with natural wood elements. We design eco-friendly sunglasses with recycled wood temples. And we work with customers around the world who value authenticity over trends.

Every piece is unique. Every grain pattern tells a different story. And every person deserves something that reflects who they truly are.

Mr. Woodini isn't just about accessories - it's about making a choice. A choice to support craftsmanship. A choice to wear something sustainable. A choice to stand out instead of blend in.

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