In their own words

Loops And Threads At Loops And Threads®, we believe that knitting and crocheting have the power to soothe the soul. Since 1978, we’ve been dedicated to empowering makers of all levels with premium yarns they can trust. About Loops And Threads At Loops And Threads®, we believe creativity should be colorful. Since 1978, we’ve been inspiring and empowering crafters to turn inspiration into handmade pieces they’ll treasure forever. Our founders started Loops And Threads® as a small yarn shop driven by their passion for vibrant, high-quality fibers. Today, we’ve grown into one of the most trusted and recognized yarn brands on the market. We offer an extensive collection of indulgently soft premium yarns. Our specialty is rich, chunky yarns like our signature Charisma line. Made from lustrous long-staple cotton, Charisma’s plump threads bloom beautifully into cozy, dimensional stitches. In addition to sumptuous textures and colors, Loops And Threads® delivers unbeatable quality you can rely on. We meticulously inspect every batch of yarn to ensure consistency and long-lasting integrity. Our colors stay brilliant and fibers retain their pliability through years of use. At Loops And Threads®, we don’t just provide the best yarns — we inspire crafters and build community. Our blog and social channels offer tips, tutorials, and featured maker stories. And our annual Craftaway retreat gathers devoted fans to learn, connect, and reinvigorate their passion. When you choose Loops And Threads®, you know you’re getting more than just yarn. You’re getting creativity, inspiration, and quality. We can’t wait to see what you’ll make! Loops And Threads Sales Today Charisma Yarn by Loops & Threads – Multicolor Yarn for Knitting $63.72 Loops & Threads Impeccable Solid Yarn $70.64 Loops & Threads Impeccable Tweed Yarn $70.64 18 Pack: Sweet Snuggles™ Yarn by Loops $148.94 12 Pack: Floss Organizer by Loops & Threads™ $41.69 18 Pack: Wooden Embroidery Hoop by Loops & Threads™ $24.50 Why Choose Loops And Threads Unbeatable Quality Every skein of Loops And Threads® yarn meets our unwavering quality standards. We use only the finest long-staple cottons, wools, alpacas and acrylics and inspect every batch to ensure consistency. You can trust our yarns to hold up beautifully through the entire creative process. Vibrant, Lasting Color The rich, lustrous colors of Loops And Threads® yarns enliven every stitch. We carefully craft our dyes to ensure color saturation and vibrancy that last through your finished project. Our colors retain their brilliance with no bleeding or fading. Smooth, Effortless Texture Our exceptional yarns feature smooth, pliable textures that are a joy to work with. From our sumptuously soft Charisma Chunky Cotton to our perfectly spiraled Snuggly Wuggly, our yarns glide gracefully between your fingers and hooks or needles. Stitch Integrity The expertly spun fibers of Loops And Threads® yarns hold every purl, knit and stitch in place flawlessly. Our yarns have the perfect twist and loft to help your stitches maintain their shape without sagging. Your intricate textures and colors will stay crisp row after row. Trusted Care Loop And Threads® yarns hold up through repeated washings and wear without fading, pilling or distortion. Follow our care instructions to keep your handmade heirlooms looking brand new for generations. Ideal for All Skill Levels Whether you’re a beginner or an expert, our yarns deliver ease, versatility and reliability for your projects. The quality helps beginners build skills with smooth results while providing professionals the nuanced textures they love. Our Clients Thought As an avid crocheter, I’m always on the hunt for chunky yarns that can add texture and coziness to my projects. I was so excited to find Loops And Threads® Charisma yarn and purchased several skeins in rich jewel tones. The yarn is indulgently soft and has a gorgeous sheen. I’ve been crocheting a throw blanket with the Charisma yarn and love how the stitches bloom with each row. The colors are so vibrant! I can already tell this will be an heirloom piece I’ll cherish for years. The yarn was super easy to work with and didn’t split. And it holds its shape beautifully with great stitch definition. I’m beyond thrilled with the Loops And Threads® Charisma yarn and can’t wait to make more projects with it. This is hands down my new favorite yarn for crochet! Katie Thompson As a beginner knitter, I’ve been trying to find the perfect yarn to start some bigger projects. On a trip to my local craft store, I came across Loops And Threads® Charisma yarn. I loved the look and feel of the chunky cotton yarn and decided to buy a few skeins to try it out. The yarn was incredibly easy to work with, even for a novice like me. It smoothly glides off the needles and has just the right amount of friction to keep my stitches in place. I’m making a simple garter stitch scarf right now and the yarn is perfect for practicing my technique. The finished fabric has a wonderful drape and density. And the colors are so vibrant! I know more experienced knitters will appreciate how the yarn shows off more intricate stitches. For beginners like me, I’m just thrilled that Loops And Threads® Charisma yarn is letting me enjoy the satisfaction of finishing my first handknit project. This is my new go-to yarn for sure! Andrew Davis As a mom of three energetic kids, I’m always looking for yarns that can withstand high traffic in my home. When one of my kids spilled juice on a handknit blanket I had made years ago, I was heartbroken to find the yarn bled and faded. So I was thrilled to discover Loops And Threads® Charisma yarn! I used it to knit blankets for my kids’ rooms and the yarn has been perfect. Even after many rounds in the washing machine, the colors stay vibrant and the yarn retains its plush, indulgent feel. My kids love curling up in their new blankets, and I no longer stress about stains and spills! The Charisma yarn is so durable that these blankets will definitely stand up to years of love. As a busy