In their own words

Launched in 2021, Lagoon is a Minnesota based brand that is committed to helping consumers find their perfect pillow so they can have life-changing rest. We hated going to big box stores and fumbling through the plastic packaging, only to purchase a pillow that would be slept on for a night and then stuffed in the closet. That’s why we spent a year researching what makes a pillow great – material, texture, lift, size – to figure out what were the best pillows for every type of sleeper, because one pillow does not fit all. We used our findings to populate Lagoon's intuitive pillow quiz, and refined our recommendations based on thousands of inputs. We briefly ask for your sleep goals and habits to delivers curated recommendations specific to you. You won't know it's your perfect pillow until you sleep on it. After you have your recommendations, you can build a sample box and try up to three different option in the comfort of your own bed. It's a fun and engaging process for you, your significant other, or the entire family. To top it off, we had a little fun with our branding to combat some of the old, overly technical language the industry uses to describe pillows. Each Lagoon pillow is uniquely named after an animal with a cute little backstory. Find your pack and you won’t forget which one you are!