In their own words

JAMU is soda made simply and honestly, with real flavour, from real ingredients by real people. Our commitment to making better-for-you refreshment, means we focus our efforts on sourcing premium, clean ingredients that are always natural, genuinely delicious and actively nourishing. No shortcuts, no overthinking, no sweeteners, no GMO’s—just honest, high-quality ingredients coming together to create something wildly refreshing. But not only are we passionate about what’s in the can, our mission at JAMU is to restore the wild, and help people to reconnect with nature by rediscovering the simple joys of the outdoors. Because the more we appreciate and understand the natural world, the more we want to protect it. As part of our pledge to rewild our natural spaces, 1% of every can sale goes towards replanting and nurturing native British seagrass meadows, and protecting vital marine ecosystems that help to maintain the Ocean, and thus global health.