ION permanent creme hair color provides a radiant raspberry dark blonde. This hair color utilizes ionic micro-pigments for intense color deposit and flawless gray coverage. ION Color Brilliance deeply penetrates the hair's cuticle layer, lodging in the cortex to nourish and strengthen hair. The formula is PPD-free and enriched with hyaluronic acid, argan oil, pequi oil and botanicals. It contains less ammonia and delivers vibrant, salon-quality color.