ION Color Brilliance demi permanent crème hair color boosts shine. The ammonia and PPD-free formula gently deposits color without lifting, blending gray up to 100%. Enriched with nourishing botanicals, this Italian-made hair color strengthens hair while delivering fade-resistant results. Micro-pigmentation technology ensures deep color penetration for long-lasting vibrancy. Achieve salon-quality color and intense shine. Select from shades like intense violet, dark golden blonde, very light golden blonde, and medium burgundy brown.
