Celeb Luxury Viral Colorwash gives brunette hair bold color without commitment. This color depositing shampoo gently cleanses while adding vibrant purple tones. BondFix technology helps to strengthen, repair, and hydrate hair during the coloring process. Designed specifically for medium to dark brown hair, it eliminates the need for pre-lightening. With plant-based, vegan, and cruelty-free ingredients, it's a responsible way to refresh or create exciting new looks that easily transition back.