Aveeno Daily Moisture shampoo brings soothing relief to dry, itchy scalps. This oat milk blend gently cleanses and nourishes, promoting soft, healthy-looking hair. Clinically proven to alleviate dryness and flakes, its formula is infused with colloidal oats. The shampoo's sulfate-free surfactants ensure a gentle yet effective cleanse, hydrating hair from root to tip. It provides a nourishing experience, leaving the scalp feeling calm and refreshed.