In their own words

Ark, pronounced as /u-rr-k/, means 'essence' in Hindi. Each Ark drink captures the essence of a traditional Indian beverage but has evolved into a contemporary sipper. Founded by a multi-hyphenated woman, Pranali sought to create a beverage option that allowed her to go from office happy hours, exercise, pick up her son, and cook dinner to doing it again the next day. Ark is inspired by the intersection of her sober-curious journey and her South Asian roots.