In their own words

Apache Star can be described in one word: radical. Apache Star stands for international understanding, freedom and human rights - not only between the USA and Cuba, but worldwide. The Apache Star Fashion & Lifestyle Label reflects the fighting spirit of the extraordinary person Roger Klüh. He doubts the rules and morals of existing systems and fights for change. Apache Star redefines fashion in the age of sustainability. Our approach is a complete paradigm shift focused on awareness and sustainability. By combining luxury and technology with conscious choices and sustainable practices, we create unique fashion that drives change, raises awareness for a better future and unites. Roger Klüh is a rebel who provokes, stands out from the crowd and rejects conformity. He inspires Apache Star's clients to swim against the tide and defy the mainstream. Klüh challenges us to think for ourselves and question existing systems, norms and rules. Tired of the daily grind, of fulfilling societal expectations and rules? So are we! Klüh firmly believes that nothing is impossible and that people can achieve anything if they just fight hard enough for it. Self-determination and change is the goal! No matter what the cost.