I'm an early adopter and this is my 3rd snow season wearing Halfdays. Their ski / snowboard wear is AMAZING and I recommend Halfdays to all of my snow girlfriends. Not only are their pieces super functional and comfortable -- their technical construction holds up even in harsh conditions -- but everything is so flattering, cute and really fills a specific gap in the market that many of us snow ladies have been looking for. While they sold out of many colors and sizes their first 2 years, their supply chain / forecasting seems to have gotten a lot better and pieces were much easier to get for the 22/23 snow season. Overall, I'm so excited to see where the brand will grow.
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LACK OF DIVERSITY that feels intentional –
I do find it odd that Halfdays does not feature their POC customers on their social media. The only women of color are the professional models they feature in their photoshoots, but I've noticed even when it comes to Instagram stories and on their feed, they either A) avoid tagging creators / customers of colors even when they repost / use their content and B) only utilize a network of non-woc microinfluencers despite having a diverse customer base. Maybe it's a bias that they are unaware of, but my many female friends of color and I have noticed this absence and it is a little uncomfortable.