Kathleen SLevel 4 34 Reviews
I've been testing out the primer from the brand Youthforia. I know them as the company that creates makeup you can sleep in, but I found other cool things about the company:
- On their packaging, they claim that they "care about Down the Drain Impact."
- Their products are certified USDA BioPreferred, which means that at least 25% of their ingredients that emit carbon come from renewable sources (ie. not fossil fuels).
- They claim to be leaders in bio-based beauty, meaning all of their ingredients are completely plant-based — even the synthetics.
- They follow the Green Chemistry principles, which outline a guide to promote greener chemicals, processes, and products. This means they are formulating with at least 90% naturally derived (instead of fossil fuels)
All of these things are great and I would love to see more beauty companies follow their lead. But in terms of the products, I feel like they try to be too many things at once. You can use the primer to "slug" (to seal in your skincare and prevent moisture loss) or to keep makeup in place, but I find that the product achieves neither. I prefer a thicker ointment (like Futurewise or Aquaphor) to slug and my makeup looks patchy by midday.
I tested the blush oil on my hand. It's fine for a natural makeup girlie, but this brand was created for people who want to go out all night and not wash their face when they get home in the wee hours of the morning. I'm guessing those people aren't looking to create that no makeup-makeup look when they're planning to rage. So who are these products actually for? I'm also not in support of people not washing their faces. (Not to mention, their testing can't be statistically significant just because the founder sleeps in her products and doesn't wake up with a pimple. So misleading.)
So I love what this company is trying to accomplish, but I took two stars off because they're trying to do too many things and it's reflecting in the products they're putting out. Also, their products are expensive considering you're not getting the performance you expect from a conventional makeup brand. Make your products multifunctional, clean, etc., but they should be held to the same standards as conventional makeup brands in terms of performance.