Before learning about BRANCHE, I never focused on what olive oil I used. Through using NO.1 & NO.2, I have learned how different growing conditions and olive varietals, amongst many things, can come together and formulate unique tasting experiences that really help compliment my food. It has expanded the way I want to use olive oil in my cooking and baking. A huge part of what makes BRANCHE stand out, to me, is the branding and design experience. The bottles look great on my counter and make great gifts for others! I have started bringing this olive oil to every picnic or dinner party for my friends to try too.