The packaging is so awesome, it makes something as gross as sardines totally giftable! :D As you can probably tell, I didn't buy this product for myself. My husband is a lover or sardines, anchovies, etc. and I thought this would be a nice surprise that we could both enjoy (me for the vibe, him for the product). He really liked the quality of the fish PLUS our 2 year old can't stop eating it...which is shocking but also says something about how good this stuff is. I'm excited to try the trout (which I'll actually eat).
I thought the whole experience was actually pretty seamless...