Week 40, 2020:
Brands spotted

This week, we've seen grow-at-home fruit and veg, sleep tonics and a condom brand that wants to promote gender equality within relationships.

On a similar note, we also spotted Kön, a Swedish brand that has just two products (a pair of underpants in black, and the same design in white), which it says can be worn by anyone of any gender. While the brand promotes simplicity, perfecting the design has not been quite so straightforward, with Dezeen reporting that it took three years to develop, using a mix of elements from both men's and women's underwear.

What new brands have you spotted this week?