Week 26, 2020:
Brands spotted
Quality at-home coffee, CBD-infused bath powders and ultra-calming puzzles. This week we’ve spotted a number of brands that are refashioning products, processes and priorities to suit the modern world.
Take Nudea. Even before COVID-19, the fit-focussed lingerie brand was of the opinion that traditional bra fittings would soon be a thing of the past. When it launched in 2019, it did so with a bespoke measuring tape that customers can use at home to figure out their correct bra size – sales of which have been up 500% since March, as lockdowns have left in-person underwear consultations in limbo.