Week 26, 2020:
Brands spotted

Quality at-home coffee, CBD-infused bath powders and ultra-calming puzzles. This week we’ve spotted a number of brands that are refashioning products, processes and priorities to suit the modern world.

Take Nudea. Even before COVID-19, the fit-focussed lingerie brand was of the opinion that traditional bra fittings would soon be a thing of the past. When it launched in 2019, it did so with a bespoke measuring tape that customers can use at home to figure out their correct bra size – sales of which have been up 500% since March, as lockdowns have left in-person underwear consultations in limbo.

What brands have you been testing?

Golden Ratio

Golden Ratio

3.52 Ratings

Golden Ratio has created a new way of drinking coffee that tastes more like tea, is less acidic and easy to brew - all while providing the caffeine you expect from coffee.

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Ordinary Habit

Ordinary Habit

41 Rating

Founded with a mission to design artful games to help people relax and get off their devices, our products are made to encourage calm.

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Windmill

Windmill

Take care of your air? Windmill makes an air conditioning units with modern designs.

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Nudea Underwear

Nudea Underwear

Underwear that fits around you. Fit, style + comfort in every design plus added support with convenient tools to self-measure at home.

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Ghia

Ghia

4.431 Ratings

Ghia is a non-alcoholic social tonic packed with botanical extracts.

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Aura Bora

Aura Bora

3.85 Ratings

Aura Bora makes craft sparkling water with herbs, fruits, and flowers for earthly tastes and heavenly feelings. Taste and see for yourself.

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Unbottled

Unbottled

No more need for plastic? Unbottled is a French startup that makes solid shower and bathing products that don't need bottling up.

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Willo

Willo

A farming experience customized by members who select, control & enjoy their own produce from seed to front door through use of a mobile app

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Charge Bikes

Charge Bikes

DTC electric bikes? British cycling brand Charge is relaunching in the U.S., with a line of e-bikes.

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It's Re:Leased

It's Re:Leased

It's Re:Leased celebrate access over ownership by bringing you Scandinavian design to your doorstep. Rent your wardrobe.

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Homebody

Homebody

41 Rating

Superfood bath soaks? Homebody makes bath bomb powders infused with full-spectrum CBD and plant extracts.

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Cake

Cake

51 Rating

A wellness brand for the sexually active? Cake is a sexual wellness company that offers the highest quality products tailored to one’s preferences in bed.

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