Week 26, 2020:
Brands spotted

Quality at-home coffee, CBD-infused bath powders and ultra-calming puzzles. This week we’ve spotted a number of brands that are refashioning products, processes and priorities to suit the modern world.

Take Nudea. Even before COVID-19, the fit-focussed lingerie brand was of the opinion that traditional bra fittings would soon be a thing of the past. When it launched in 2019, it did so with a bespoke measuring tape that customers can use at home to figure out their correct bra size – sales of which have been up 500% since March, as lockdowns have left in-person underwear consultations in limbo.

What brands have you been testing?

Golden Ratio

Turning water into gold? Golden Ratio has created a new way of drinking coffee that tastes more like tea, is less acidic and easy to brew - all while providing the caffeine you expect from coffee.

Ordinary Habit

Ordinary Habit makes puzzles and other objects that are designed to help you reset and reconnect.


Take care of your air? Windmill makes an air conditioning units with modern designs.


Underwear, but better? Underwear brand Nudea helps you find the perfect fit.


Ghia is a non-alcoholic apéritif packed with only pure, natural extracts. Each glass promises to kick up the energy and calm down the mind.

Aura Bora

Earthly tastes and heavenly feelings? Aura Bora makes sparkling sodas from fruit, herbs and flowers.


No more need for plastic? Unbottled is a French startup that makes solid shower and bathing products that don't need bottling up.


Subscribe to freshly grown veg. Willo is a vertical farming startup that lets customers buy directly from its plots.

Charge Bikes

DTC electric bikes? British cycling brand Charge is relaunching in the U.S., with a line of e-bikes.

It's Re:Leased

Buy less, wear more? It's Re:Leased is a Swedish fashion rental company founded by two former H&M employees.


Superfood bath soaks? Homebody makes bath bomb powders infused with full-spectrum CBD and plant extracts.


A wellness brand for the sexually active? Cake is a sexual wellness company that offers the highest quality products tailored to one’s preferences in bed.

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What’s new? What’s good? What’s interesting?