Week 22, 2020:
Brands spotted

Concentration potions, pre-packaged sourdough starters, and plant-powered spirits. COVID-19 may not be stopping new brands from launching, but some themes are emerging among those debuting during the pandemic.

Brands launching today need to make it ultra clear how they are giving back – as seen with Jupiter donating 5% of profits to mental health initiatives, How We Roll planting trees, and The Giving Movement building its entire brand around charitable donations. Other products are levelling up our home lives by improving our WFH experience (Ujji), helping us pursue new hobbies (Endless) or making sure we are as relaxed as possible (Stori).

What interesting brands have you spotted? Let us know.


Clean, elevated dandruff & hair care products. We're safe for color-treated hair, sulfate, paraben & phthalate-free, vegan & cruelty free.

Bace Health

Hemp capsules that reduce stress, support sleep and provide pain relief.

Endless Ferments

Live starter cultures that can be used again-and-again to make endless batches of kombucha and sourdough.


A smart storage system to keep your weed as fresh and potent as possible, made by cannabis education company, RCU.

How We Roll Co.

An Australian eco-friendly toilet paper brand. One tree is planted for every box sold.


Boxers with pockets? Jambys is a hybrid of your favorite boxers and basketball shorts.


SPF just got smarter? Lumasol makes lightweight factor 50 SPF.


Non-alcoholic spirits with punchy, all-natural flavours. Made by distilling exclusive high-quality herbs. No additives. Made in Antwerp.


Calming, centering, and energizing. Ujji is the plant-based work + wellness tonic proven to ease stress and generate uplifted clarity.

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