Week 22, 2020:
Brands spotted

Concentration potions, pre-packaged sourdough starters, and plant-powered spirits. COVID-19 may not be stopping new brands from launching, but some themes are emerging among those debuting during the pandemic.

Brands launching today need to make it ultra clear how they are giving back – as seen with Jupiter donating 5% of profits to mental health initiatives, How We Roll planting trees, and The Giving Movement building its entire brand around charitable donations. Other products are levelling up our home lives by improving our WFH experience (Ujji), helping us pursue new hobbies (Endless) or making sure we are as relaxed as possible (Stori).

What interesting brands have you spotted? Let us know.

Jupiter

Jupiter

4.52 Ratings

Jupiter makes clean dandruff and hair care products that are safe for color-treated hair, sulfate, paraben, phthalate and cruelty-free, and vegan.

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Bace Health

Bace Health

Bace Health makes hemp capsules that reduce stress, support sleep, provide pain relief and boost your health and wellbeing.

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Endless Ferments

Endless Ferments

21 Rating

Endless Ferments makes live starter cultures to help you make endless loaves of sourdough bread and batches of kombucha.

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Stori

Stori

51 Rating

Stori makes design-forward, child proof, smart cannabis storage containers to organize products and keep them fresher longer.

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How We Roll Co.

How We Roll Co.

51 Rating

How We Roll Co. makes 100% recycled toilet paper, paper towels, and tissues by subscription. One tree is planted for every box sold.

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The Giving Movement

The Giving Movement

The Giving Movement is a sustainable activewear and streetwear clothing brand made in the UAE that donates $4 to charity for every item sold.

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Jambys

Jambys

4.26 Ratings

Jambys makes soft and stretchy, unisex boxer-style shorts for lounging around your home.

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Lumasol

Lumasol

Lumasol makes non-greasy and lightweight broad spectrum SPF sunscreen that's water resistant and vegan.

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Bôtan Distillery

Bôtan Distillery

43 Ratings

Bôtan produces all-natural, non-alcoholic spirits blended from distilled organic flowers and high-quality herbs.

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ujji

ujji

51 Rating

calming and energizing, ujji is the matcha and cacao-based tonic proven to ease stress and generate clarity like meditation.

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