Concentration potions, pre-packaged sourdough starters, and plant-powered spirits. COVID-19 may not be stopping new brands from launching, but some themes are emerging among those debuting during the pandemic.
Brands launching today need to make it ultra clear how they are giving back – as seen with Jupiter donating 5% of profits to mental health initiatives, How We Roll planting trees, and The Giving Movement building its entire brand around charitable donations. Other products are levelling up our home lives by improving our WFH experience (Ujji), helping us pursue new hobbies (Endless) or making sure we are as relaxed as possible (Stori).
What interesting brands have you spotted? Let us know.