Brand launches
Thingtesting rewind: Early 2026 launches you may have missed
A look back at our favorite brand launches from early 2026 so far, the ones that made it onto our radar and your “Want to test” lists. A few patterns are already taking shape. Syrups, oils, and even peanut butter are showing up in squeeze bottles. Snacks are getting packed with protein or collagen. Drinks are splitting into two clear lanes, functional or alcohol-free. In beauty, brands are leaning into either clinical credibility or fun, collectible formats, sometimes both. Whether it’s a new take on a daily staple or a completely new category, these are the launches standing out for how they’re made, packaged, or positioned.
Our team is passionate about uncovering and showcasing the most interesting products online. In our effort to make shopping more thoughtful and insightful, we’ve carefully curated this list of items we believe are worth testing. If you purchase through our links, we may earn a commission that helps support Thingtesting as your go-to platform for brand discovery and honest reviews.