November 4, 2025

9 Brands spotted

This week's round-up of brands to add to your "Want to test" list.

This week, we're uncovering 9 new launches. Very Very Good Tea gives an upbeat makeover to traditional blends. Aunu uses manuka honey to revolutionize natural skincare. Keleigh Teller has dropped a pajama line. Melo introduces a new hand soap, and Burd Beauty creates a shampoo and conditioner with an important mission. Vede is a curated jewelry line by two sisters, Waay is a protein soda water, and Smood Sweets reimagines candy with candy-coated dates. Finally, Curdi is the newest cottage cheese brand.