January 22nd, 2026

11 Brands Spotted

This week's round-up of brands to add to your "Want to test" list

This week, we scoured the internet to find 11 new brand launches. Motif makes lower-sugar syrups for you to add to your morning tea or coffee (homemade cinnamon babka latte, anyone?), Neuu makes a hair slicking product that care for your strands while keeping them snatched, and Cotto makes high-protein dips with an ingredient that's having yet another moment in the spotlight: cottage cheese.

We also found some new gadgets that are on the market. Ohm's "resonance lamp" looks a bit like a sunrise alarm clock, but is actually a meditation device that uses light, sound and touch to get you to a calmer state of mind. Tone Outdoors, meanwhile, is a new consumer brand from Whisper Aero, which makes electric propulsion products. First up, a leaf blower.

Have you seen any new, new brands? Let us know.